By Matt Henderson
Published 14 March 2011 in Signal vs. Noise
, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more.
Category: Product Design, Development and LaunchMakalu Interactive
took the first steps in moving from a client services to a product company with the successful design, development and launch of RaceSplitter, a race timing iPhone app. Here, Matt Henderson speaks to their process and the importance of the complete user experience and the very successful launch . http://37signals.com/svn/posts/2808-how-makalu-interactive-created-the-international-iphone-hit-racesplitter