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Product Roadmapping: How to Avoid Shiny Object Syndrome (Practitioner's Workshop)

October Practitioners Workshop: Some Background Information about Practical Prototyping Techniques
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Posted by Tench Forbes

September 28, 2013


Abstract: The BPMA is kicking-off its Fall Practioners Workshop series that provides Product Managers with continuing and intensive professional development opportunities. For October, Jim O'Neill, Creative Director at Above the Fold Design, will present Making Ideas Real: Practical Prototyping Techniques. This post provides some background information on Product Prototyping.


Category: Product Marketing and Demand Creation

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Making prototypes that accurately convey concepts, and early product designs is a daunting prospect for any product manager. This is especially true with software products where time-to-market and life cycles are very quick and short. Lyndon Cerejo, writing in Smashing Magazine, describes how to do this efficiently in Design Better And Faster With Rapid Prototyping.

There are many prototyping methods that can be employed for high tech applications. Heather O'Neill, writing for Above the Fold, discusses using paper for brainstorming in her article From Paper to Prototype.

Please join Jim for this interesting and timely BPMA Practitioners Workshop. We believe it will give you practical techniques and skills that can enhance your marketability, and you make a winning impact on your product lines and organizations.

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