By Bruce McCarthy
Abstract: The Boston Product Management Association (BPMA) 2014 Gala event on January 16th was the perfect fit for the group of about 100 product professionals. Read about Jeff Bussgang’s interactive talk, the past, present and future of the BPMA, and the magic marketing science. Then weigh into the ongoing conversation with Jeff and ask your burning how and why questions.
By Tench Forbes
The BPMA and the MIT Sloan Alumni Club will hold a Partner Event in June on Open Source Innovation with Dr. Eric von Hippel. This post provides some background information on Open Source Innovation, or how companies partner with their customers to create new products.
Collaborate to Develop Compelling Roadmaps - A few useful tools
By Tench Forbes
This post provides some tools for developing product roadmaps as a preparation for the April Event in which Ellen Gottesdiener will present Product Roadmaps: Collaborating to Discover and Deliver Value.
By Peter Longini
You don’t have to be a bleeding-edge technology start-up to support genuine innovation, to make yourself memorable to customers, or to have a good time. The venerable Thomson Reuters information service formalized a way to make it happen while pleasing some of the world’s most famously unsmiling clients. Product Management Director Michael Koppelmann explains how they did it.
By Alan Houser
Transferring knowledge from Product Management and Development to Sales is critical to a successful launch. How do you win the hearts and minds of the sales force? In this idea-filled article, a panel of product and market strategists exchanged best practices, tips and techniques.
By Bary Alyssa Johnson
Published 9 May, 2006 in PCMag.com
We've all heard of the importance of buyer persona in product development. Ethnography, the field of corporate anthropology, places people at the center of the development process, and goes to the natural environment of real people as a way to design for and connect with customers. In this article Johnson walks through examples of how cultural dynamics determine product needs.
By Matt Henderson
Published 14 March 2011 in Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more.
Makalu Interactive took the first steps in moving from a client services to a product company with the successful design, development and launch of RaceSplitter, a race timing iPhone app. Here, Matt Henderson speaks to their process and the importance of the complete user experience and the very successful launch.
By Dr. Jim Anderson
This article summarizes four major product management activities -- roadmaps, requirements, market problems, and positioning. The article is particularly useful for anyone considering entering the profession.
By Neil Baron
This short case study takes us inside the launch of a new consumer product called HiddenBed. Learn how HiddenBed worked with an early adopter to overcome the biggest hurdle to technology adoption: perceived risk.
By Jennifer Doctor
It’s critical that product managers prepare for the unexpected during a product launch. The article discusses how PMs should develop "disaster recovery” plans for product launches.