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12/3/2016
Product Roadmapping: How to Avoid Shiny Object Syndrome (Practitioner's Workshop)

Product & Marketing Priorities
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By John Mansour

Published by Proficientz Product Portfolio Management on 7 December 2010

Market segments, not individual product strategies, are the best way to establish strategic priorities for product and marketing spend, when looking at two basic questions: where is the short-term revenue coming from, and where is the long-term revenue coming from.

Category:  Product Marketing and Demand Creation

http://www.proficientz.com/product-a-marketing-priorities.html

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