Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Register
Site Search
Event Calendar

7/17/2017 » 7/18/2017
The Product Bootcamp: Discovery, Visioning, and Roadmap Prioritization

BPMA and BWP Summer Party!

The Art of Writing High-Fidelity User Stories: Product Usability Starts Here!

Product & Marketing Priorities
Share |
By John Mansour

Published by Proficientz Product Portfolio Management on 7 December 2010

Market segments, not individual product strategies, are the best way to establish strategic priorities for product and marketing spend, when looking at two basic questions: where is the short-term revenue coming from, and where is the long-term revenue coming from.

Category:  Product Marketing and Demand Creation

We Would Like to Thank Our Sponsors