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Transforming How Product Teams Work

Product Revenue & Profitability Goals -- Are they Counterproductive?
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By John Mansour
Published 11 January 2011 in the Proficientz website

Organizations with multiple products targeting the same markets force product teams to compete for resources and sales force mind share.  By setting market goals instead of product goals, you can accelerate growth and profitability.  John Mansour of ZigZag Marketing shares some simple and yet powerful exercises you can do to take a market segment view across all product portfolio.

Category:  Business Models and Distribution John Mansour, Founder & Managing Partner of ZIGZAG Marketing, is a 20-year veteran in high technology marketing, product management and sales.

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