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12/3/2016
Product Roadmapping: How to Avoid Shiny Object Syndrome (Practitioner's Workshop)

Internet Marketing: The Marketing Pilgrim

An SEO’s Advice: the importance of fixing outbound linksOpen in a New Window

This is a guest post by Michael Martinez. As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”).  I’m not convinced this is as safe a link building strategy as its proponents want to believe, but so far the […]

 

Friday Roundup: Vine for Kids, Facebook measures lift and moreOpen in a New Window

It’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are! Let’s get to it! Vine for Kids The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated […]

 

App usage is up, but only for the chosen fewOpen in a New Window

Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don’t place the ad for a developer just yet. Forrester just […]

 

Facebook Place Tips: check-in benefits without checking inOpen in a New Window

Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the top of your Facebook mobile news feed. Tap and you get information about the very restaurant you’re sitting […]

 

As Yahoo slips further down, Apple reports record profitsOpen in a New Window

Comparing Yahoo! and Apple may seem like I’m comparing oranges and. . . well. . . apples but I think it’s more like a Tale of Two Cities. Though Yahoo is still having a tough time remaining relevant, we have to give them props for being internet pioneers. In the early days, the company broke […]

 

Football fans up the price tag on Super Sunday to $68 per personOpen in a New Window

The average person spends $130 on Valentine’s Day. According to Bing, consumers will spend just about half that amount to celebrate another truly American holiday; Super Bowl Sunday. Bing says the average consumer will spend $68 on game day food, fan gear, decor and new TVs. This is up 18% over last year and is […]

 

Twitter expands the meaning of ‘direct message’Open in a New Window

Twitter added two new features today; both designed to keep you on the platform for just a little bit longer. First, they’ve expanded the definition of a “Direct Message” so that it includes a conversation with up to 20 people. New! Use Direct Messages to speak privately with a group of up to 20 people. […]

 

Logo flaunting is out; unbundling is in and other consumer insightsOpen in a New Window

Today’s informative marketing post is brought to you by a misread. That’s right. I found this extremely interesting report because I misread the headline on the press release; Mindshare North America Releases Annual Culture Vulture Trends Report. No joke, I thought it was a report about the growing vulture population in the US. Vultures – […]

 

Friday Round-Up: Twitter translates, Amazon wallet folds, and men are hanging out on PinterestOpen in a New Window

Another week is at an end and it’s been a week of change here at MarketingPilgrim. Out there, in the rest of the digital marketing world, not so much. Seems like everyone is caught in the January slump. . . .or worse. eBay gave their state of the union address and it wasn’t good. They […]

 

Facebook collects Super Bowl mentions to beef up targeted ad campaignsOpen in a New Window

Can’t plunk down $4.5 million for a 30-second Super Bowl TV ad? Perhaps, I could interest you in a less expensive Facebook Super Bowl ad, instead. Social media and Super Bowl go together like Budweiser and Doritos. In the lead up to the big game, there are millions of mentions on Facebook. People talk about […]

 

It’s back to basics for local marketers [Infographic]Open in a New Window

If you do it everyday, digital marketing is routine, but for many small business owners it’s just too overwhelming to even think about. That’s a shame, because a few simple steps can make a big difference in the life or death of a small business. Brandmuscle, the local marketing software company, put together an infographic […]

 

Believe it or not: Facebook promises to cut down on hoaxesOpen in a New Window

Before you read another word, go over to Facebook and post a disclaimer saying that Facebook is forbidden from using your photos and text for any reason at all. Otherwise, they’ll take your life, make a book out of it and sell it for a profit and you’ll get nothing. And while you’re there, make […]

 

The all (not so) new Marketing PilgrimOpen in a New Window

Don’t panic, we’ve not been hacked by Guy Kawasaki. This is our new, somewhat retro, design. As a marketer, I could spin you a story about choosing the design because it is clean and fast to load, etc, but I won’t. Instead, I’ll be honest and tell you the reason why Marketing Pilgrim has become a […]

 

Friday Round-Up: Twitter video ads, top trends and moreOpen in a New Window

Hello Friday followers, it’s time for another round-up of stories that caught my eye but didn’t make it into a post. I’m going to begin with some potentially annoying news from my favorite social media network, Twitter. AdWeek says Twitter is getting ready to launch an unusual version of autoplay for Twitter video ads. Like […]

 

Infographic says scrollers are now touching bottomOpen in a New Window

Scrolling, scrolling, scrolling; keep those users rolling. Footers now are golden, don’t hide! Forget the olden fold rule, just use the mobile phone tools, and let this infographic be your guide! (Extra points to anyone who sang along!) Content Square just sent over a sweet infographic on a topic I haven’t seen covered in ages. […]

 

Pinterest: Marketing boon or bust?Open in a New Window

Today’s top question; if Pinterest was your friend would it be the kind of friend who will drive you to the airport at 5 am or the kind that invites you out for a good time then leaves you to pay the bill? Nate over at Forrester has put together some pros and cons of […]

 

Advice for mobile marketers: don’t fear the phone callOpen in a New Window

I’m better than most at finding what I need on the internet but this morning it wasn’t working for me. I was desperately trying to find the 2015 version of my favorite planner. I found it listed on the Barnes and Noble website with a note saying it was only available in stores. Pop in […]

 

Can’t beat ’em, join ‘Facebook at Work’Open in a New Window

In a Salary.com survey from 2012, 64% of respondents said they visit non-work related sites every day while they’re at work. Of those, 41% said they visit Facebook. Add two years and allowing for people who lied about it – I’d guess that an even larger percentage of workers are logging on to check their […]

 

.Camera, .coffee, .com; Google Domains is now open for businessOpen in a New Window

Pick a name, any name! Google is now in the domain name business and it makes me wonder. . . But before I tell you what I’m wondering, let’s examine the facts. Google began selling domain names last June but it was by invite only. Apparently, the beta test went well because as of today, […]

 

Facebook users prefer pets and photographers to banks and techOpen in a New Window

There are marketers who swear that Facebook is the key to staying in touch with customers and others who think Facebook is a waste of time. Believe it or not, both are right. As you’ll see from this new infographic by Cool Tabs, it all depends on who and where you are. Cool Tabs makes […]

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