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2014 Gala Keynote speaker Jeff Bussgang, Blogs about the growth of TripAdviser
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By Tench Forbes

Published: January 5, 2014

Abstract: This weekly update on the BPMA 2014 Gala, on January 16, 2014, will highlight Gala Keynote Speaker Jeff Bussgang’s thoughts on the growth of Boston based TripAdvisor

Category: Planning, Analysis & Strategy


The BPMA is highlighting the writing and thinking of the 2014 Gala Keynote speaker, Jeff Bussgang. This week, check out Jeff’s article, in the HBR Blog, The Secrets to TripAdvisor's Impressive Scale. This is a fascinating review of TripAdvisor's history, and how co-founder Stephen Kaufer transformed it from a travel search engine for other sites, to the very successful travel B2C travel site we know today.

Come to the BPMA 2014 Gala to hear Jeff speak in person about his experience with start-up companies, and how modern analytics are affecting all aspects of business, including product management.

For registration information, please click here

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