By Tench Forbes
Published: December 27, 2013
Abstract: This post is the fourth weekly update on the BPMA 2014 Gala on January 16, 2014. This week, we are highlighting Gala Keynote Speaker Jeff Bussgang’s Blog Seeing both Sides.
Category: Planning, Analysis & Strategy
The BPMA is highlighting the writing and thinking of the 2014 Gala Keynote speaker, Jeff Bussgang. This week, we draw your attention to Jeff’s Blog, Seeing both Sides, which discusses Venture Capital and the resultant Start-up companies. Check out his most recent posting, Boston Unicorns, in which he discusses the backgrounds of the people involved in starting high value software companies ("Unicorns”) in the area.
Come to the BPMA 2014 Gala to hear Jeff speak in person about his experience with start-up companies, and how modern marketing methods are affecting all aspects of business, including product management.
For registration information, please click here