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BPMA May Event: Background information for Market Driven Analytics
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By Tench Forbes

Posted April 26, 2014

Abstract: This post provides some background information for the BPMA MayEvent: Market Driven Analytics. This month’s speaker, Jon Gatrell, of BPMA Sponsor Pragmatic Marketing, will describe how Market driven analytics and metrics help drive decisions around opportunity analysis, product planning activities, product launch and the ongoing market engagement to drive market success.

Category: Product Marketing and Demand Creation


The May event continues the BPMA’s focus on how Product Managers can keep up with the latest techniques to enhance their careers.  Jon Gatrell of Pragmatic Marketing, will cover methods and measures to ensure you have the right information to more effectively manage the whole product lifecycle from ideation to sunset.

For some background information on how marketing analytics work, check out The 3 Layers of Modern Marketing: Data, Analytics, Activation i
n (full disclosure: no relation).  Author Cory Treffiletti gives a concise review on how modern marketers use analytics.

For a really interesting example of how B2C marketers use data analytics to drive sales, also see How Companies Learn Your Secrets in the New York Times. This example has been widely cited in the media, and describes how Target identifies customers for direct advertising. The article also includes information on how psychology and neurology enhances the effectiveness of the analytics.

The BPMA is excited about this upcoming event at the Offices of BPMA sponsor Constant Contact,, and looks forward to seeing you there! You can register for the event here.

We Would Like to Thank Our Sponsors