Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Register
Site Search
Event Calendar

Get Noticed and Get Hired

Transforming How Product Teams Work

How to Sell Your Roadmap Without Selling Your Soul
Share |

By Tench Forbes

Posted April 27, 2013


Software start-up companies need to carefully manage their technical product development for their largest customers. If the large customers gain too much information about, and control over the start-up’s roadmap, the start-up risks becoming a captive R&D house.

Mark Suster, in the subject article on Both Sides of the Table, describes a process whereby the start-up company can share and manage roadmap details with a small group of key "platinum” customers. Basically, these customers are offered special access to the start-up’s technical development process in return for concessions, including schedule and price.

Category: Planning, Analysis and Strategy


Tench Forbes is a Strategic Product Marketing professional focused on gaining global market share for highly technical products. His particular specialty is the positioning of electro-mechanical engineered products in mature, B2B markets, worldwide. Currently, he is a Senior Product Manager for Agilent Technologies




We Would Like to Thank Our Sponsors