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Member-Contributed Insights from the BPMA
Updated: 15 min 32 sec ago

What does it take to be a great Product Manager?

Fri, 09/13/2019 - 08:28
by Roger Snyder – Recently, 280 Group conducted the largest survey of its kind amongst Product Management professionals. With nearly 1700 participants, we learned which skill sets product managers score strongly on and which are areas for improvement. Source: 280 Group | Product Management Skills – Benchmark Report 2019 This survey set out to better…

SaaS Product Roadmaps: Achieving Your Product Vision

Sat, 08/24/2019 - 12:35
by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. What are the next steps to achieve success for your SaaS product? One important next step is a product roadmap. Product roadmaps, done well, can be a great tool to help advance…

Executive Perspectives on Strategic Product Management and Three Common Gaps

Wed, 08/07/2019 - 21:46
by John Mansour – For as long as I have been training product managers (since 2001), senior executives have been telling me that they want their product management function to be more strategic. When I ask them to define “more strategic,” a handful of themes have consistently emerged. 1. Understanding the market better than all…

The Big Impact of Cognitive Bias on Our Teams, Our Customers and Our Products

Mon, 07/22/2019 - 18:13
by Davide Cis and Neil Baron – Do you remember that time when you thought you had it all figured it out, but your product launch still fell short of expectations and sales did not materialize? How your product failed, despite giving customers exactly what you thought they wanted? What about that time you launched…

Product and Pricing Strategies to Realize Customer Value

Thu, 07/11/2019 - 09:55
by Peyton Marshall – Businesses need to add value. To acquire and keep our shareholders, we need to add shareholder value. To acquire and keep our customers, we need to add customer value. Yet how often do we, as product managers, think directly about customer value? Designing products, improving product quality, ensuring product delivery, setting…

Using the Product Canvas to Define Your Product: Getting Started

Mon, 07/08/2019 - 20:01
By Ellen Gottesdiener – I usually find a diversity of opinion when I ask anyone within an organization what their products are. This is true for product companies whose primary source of revenue is their product and for companies who use products internally to run their business. Not having agreement on “what is our product”…

Product Management Mentorship, an Essential Career Tool

Tue, 05/28/2019 - 21:08
by Lynne Levy – One of the most critical moments in my career as a product manager was when I was a junior product manager. I had emerged from a meeting with engineering where they tore my requirements apart, and became angry and emotional in the process. I walked into my VP’s office (Jim) after…

Software As A Promise: Balancing Trust and Strategy Builds a Foundation for Success

Mon, 05/27/2019 - 19:49
by Davide Cis –In the world of Enterprise Software, our panelists presented strong arguments for what we will call “Software as a Promise (SaaP)”: a framework that product managers should adopt to engage clients and build products that customers will love. SaaP captures concepts that Product Managers have been adopting directly or indirectly over the…