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Member-Contributed Insights from the BPMA
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Product and Pricing Strategies to Realize Customer Value

Thu, 07/11/2019 - 09:55
by Peyton Marshall – Businesses need to add value. To acquire and keep our shareholders, we need to add shareholder value. To acquire and keep our customers, we need to add customer value. Yet how often do we, as product managers, think directly about customer value? Designing products, improving product quality, ensuring product delivery, setting…

Using the Product Canvas to Define Your Product: Getting Started

Mon, 07/08/2019 - 20:01
By Ellen Gottesdiener – I usually find a diversity of opinion when I ask anyone within an organization what their products are. This is true for product companies whose primary source of revenue is their product and for companies who use products internally to run their business. Not having agreement on “what is our product”…

Product Management Mentorship, an Essential Career Tool

Tue, 05/28/2019 - 21:08
by Lynne Levy – One of the most critical moments in my career as a product manager was when I was a junior product manager. I had emerged from a meeting with engineering where they tore my requirements apart, and became angry and emotional in the process. I walked into my VP’s office (Jim) after…

Software As A Promise: Balancing Trust and Strategy Builds a Foundation for Success

Mon, 05/27/2019 - 19:49
by Davide Cis –In the world of Enterprise Software, our panelists presented strong arguments for what we will call “Software as a Promise (SaaP)”: a framework that product managers should adopt to engage clients and build products that customers will love. SaaP captures concepts that Product Managers have been adopting directly or indirectly over the…

Common Pitfalls for First Time Product Manager

Wed, 05/22/2019 - 19:35
by Ashima Dua – When you’re first starting out in Product Management, it can be easy to fall into common misconceptions and pitfalls. Navigating through uncharted territory can make anyone unsure of what to do or who to reach out to, so some growing pains are bound to happen. Here are some pitfalls most first…

BPMA 2nd Annual Career Fair a Big Hit!

Sun, 05/05/2019 - 20:27
by Ashima Dua On March 27th, BPMA held its second annual career fair at WeWork Central Square (located at 625 Massachusetts Ave, Cambridge MA). The evening was a packed house of companies and job seekers meeting each other, networking and learning more about the Product scene in Boston! The career fair kicked off in the…