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Core Messaging: The Surefire Way To Align Product, Sales, and Marketing

Sun, 12/01/2019 - 21:21
by Jeff Foley – A product marketing function is responsible for all outward communications about the product offering. Whether it’s guiding content creators, generating a story for sales, or translating developer-speak into business terms, you’re at the nexus of an array of cross functional activities. The best way to ensure success is by creating a…

Using the Product Canvas to Define Your Product’s Core Requirements – Part 2

Mon, 11/25/2019 - 08:37
by Ellen Gottesdiener – The Product Canvas can help address a number of challenges as you transition to a product-centric organization. You may want to take a step back to rethink your product strategy. Perhaps you realize you’re not organized for optimal product development and need to redesign your organization so its structure follows product.…

Designing an AI Driven Product Roadmap

Sat, 11/16/2019 - 11:28
by Charu Manglani – Artificial Intelligence (AI) has invaded nearly every sphere of our lives. It is the hidden force of math suggesting the best route on google maps or what to watch on Netflix and Amazon Prime Video. AI is like a wizard that behind the scenes automates our most tedious tasks and makes…

Product Launches- The Good, The Bad, and The Ugly

Mon, 11/11/2019 - 21:50
by Scott Hilton – On October 11, 2019, the Product Executive Forum(PEF) held another well attended meeting. This month’s topic was product launches. Many thanks to Steven Veneman and Julius Francis of Juniper Networks for serving as awesome hosts. According to research from Robert G Cooper only 1 in 7 product launches succeed. Since the…

4 Product-Driven Steps to an Artificial Intelligence Roadmap

Sun, 10/13/2019 - 11:01
by Daniel Shenfeld – What’s so transformative about artificial intelligence (AI), anyway? Artificial intelligence (AI) is regularly breaking new ground, from DeepMind’s AlphaGo Zero teaching itself to play Go and beating human champions to text-generating algorithms so powerful that their creators at OpenAI decided not to release them publicly for fear of malicious use. While these accomplishments are rightfully generating…

Migrating Customers to New Technology, Products, Platforms

Sat, 10/05/2019 - 09:49
by Davide Cis and Neil Baron – We tackled the subject of migrating customers to new technology, products and platforms (migration henceforth) at our August Product Executive Forum (PEF), where experienced product management and product marketing professionals from the Boston area meet to discuss shared challenges and find innovative solutions. Not all Migrations are The…

What does it take to be a great Product Manager?

Fri, 09/13/2019 - 08:28
by Roger Snyder – Recently, 280 Group conducted the largest survey of its kind amongst Product Management professionals. With nearly 1700 participants, we learned which skill sets product managers score strongly on and which are areas for improvement. Source: 280 Group | Product Management Skills – Benchmark Report 2019 This survey set out to better…

SaaS Product Roadmaps: Achieving Your Product Vision

Sat, 08/24/2019 - 12:35
by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. What are the next steps to achieve success for your SaaS product? One important next step is a product roadmap. Product roadmaps, done well, can be a great tool to help advance…