November 16, 2023
Past Events
Product Management

Product Discovery in B2B

Watch the Recording

Join us on November 16 to learn about Product Discovery in B2B. John O’Brien, an B2B veteran, will talk about different approaches to Product Discovery, what has worked for him and what hasn’t, and some tips and tricks to up your Product Discovery game.

John O’Brien is passionate about creating products that improve people's lives and generate sales success. He has a strong background in customer development, user experience, design thinking, and innovation, as well as financial modeling, SCRUM, Agile, and Waterfall methodologies. He has worked on Business-to-Business products for over 15 years. As the Director of Product at Broker Buddha, John leads the vision, strategy, and execution of web application products that simplify the complex process of insurance renewals.