Date: Tuesday May 19, 2026
Time: 6-8pm ET
Location: CIC Cambridge @ 245 Main
Tickets:
- BPMA Members: Free (check your email for the registration code on 4/21)
- Non-members: $15
About the Event
AI is everywhere—but most teams are still figuring out what it actually means for their products and their strategy.
We’re seeing an explosion of AI-powered features, faster development cycles, and new capabilities across the board. And yet, many teams are struggling to translate that into meaningful impact.
As Martin Eriksson puts it, many companies are using AI to build the same mediocre software—just faster.
So which is it?
Are we overhyping what AI can do today?
Or underestimating how fundamentally it will reshape how we build products over the next decade?
In this talk and fireside chat, Martin Eriksson, co-founder of Mind the Product and one of the people who helped define modern product management, will share a strategic perspective on AI’s real impact—cutting through the noise to focus on what actually matters.
This event also marks the kickoff of Martin’s U.S. book tour for The Decision Stack.
About the Speaker
Martin Eriksson is a product leader, entrepreneur, and co-founder of Mind the Product, the world’s largest product management community. He has worked with companies of all sizes—from early-stage startups to global enterprises—helping teams build better products and make better decisions.
He is the author of The Decision Stack, which explores how companies can improve product outcomes through better decision-making in an increasingly complex environment.
What You’ll Learn
- How to think about AI beyond features and hype
- Where AI is creating real advantage today—and where it’s not
- Why faster output doesn’t always lead to better outcomes
- What will matter most in the next 5–10 years as AI reshapes how products are built
- How to avoid building “faster mediocrity” and instead focus on meaningful impact
Why This Matters
Most teams are racing to adopt AI.
But AI isn’t just a feature roadmap problem—it’s a strategy problem.
The companies that win won’t be the ones who adopt it fastest. They’ll be the ones who understand where it actually creates advantage, and adjust their strategy accordingly.
This session will help you step back, rethink your approach, and make better decisions about how AI should shape your product and your business.
Who Should Attend
- Product managers (all levels)
- Product and technology leaders
- Founders and operators navigating AI strategy
- Anyone looking to better understand the long-term impact of AI
Light refreshments will be provided. Space is limited and this event is expected to sell out—please RSVP early.
