January 23, 2025
Upcoming Event
Past Event
Product Management
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Product Strategy
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Product Marketing
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The Importance of Product Positioning

“Positioning” is not a fancy checklist item for the Marketing team. It’s actually the cornerstone of a company’s success.

Join us on Thursday, January 23 at 12:00 PM ET to learn why positioning is so critical to strategy, product execution and team culture. We’ll cover a couple modern examples and then walk through a playbook that you and your team can use to achieve clarity around your market position.

Speaker Bio

John Zilch has over twenty years in technology, team leadership and product management. In this time, John has led large product teams for small and large organizations and led the formation and execution of product strategy. As the Founder and Principal at Breakthrough Ventures, John helps teams succeed through sound product management fundamentals and better focus on strategy. John is also a Professor at Bentley University in the Computer Information Systems Department and published “The Quality Lever” in 2023.