November 20, 2024
Upcoming Event
Past Event
Product Management
,
Product Marketing
,

The Value of Product Marketing

Join us on Wednesday, November 20 at 12:00 PM EST to learn about how to make the most out of the relationship between product management and product marketing.

We’ll discuss:

* Frustrations and misconceptions around product marketing

* The product marketing spectrum from tactical to strategic

* How product managers and product marketers can best partner together to execute a successful product launch

And much more!

Note that this event is catered toward mid-level or senior product professionals. New PMs or those just starting to explore a career in product are absolutely welcome to join -- just know we won’t be spending much time on the basics of product marketing!

Speaker Bios:

Neil Baron is a leading authority for helping organizations accelerate revenues for high value products and services.  Prior to starting the consulting firm, Baron Strategic Partners in 2009, he served in customer-facing leadership roles for a variety of technology companies.   Neil is the founder of the Boston Product Executives Forum and member of the BPMA board.   https://www.linkedin.com/in/neilbaron/

Bill Bradley is is an experienced marketing leader with an extensive experience in cybersecurity. His background includes roles in Sales, Product Management, and Marketing. He is currently the Senior Director for Product Marketing at XM Cyber, where he connects Products, Sales, and Customer Success teams with the evolving needs of customers and the market.

Join us on Wednesday, November 20 at 12:00 PM EST to learn about how to make the most out of the relationship between product management and product marketing.

We’ll discuss:

* Frustrations and misconceptions around product marketing

* The product marketing spectrum from tactical to strategic

* How product managers and product marketers can best partner together to execute a successful product launch

And much more!

Note that this event is catered toward mid-level or senior product professionals. New PMs or those just starting to explore a career in product are absolutely welcome to join -- just know we won’t be spending much time on the basics of product marketing!

Speaker Bios:

Neil Baron is a leading authority for helping organizations accelerate revenues for high value products and services.  Prior to starting the consulting firm, Baron Strategic Partners in 2009, he served in customer-facing leadership roles for a variety of technology companies.   Neil is the founder of the Boston Product Executives Forum and member of the BPMA board.   https://www.linkedin.com/in/neilbaron/

Bill Bradley is is an experienced marketing leader with an extensive experience in cybersecurity. His background includes roles in Sales, Product Management, and Marketing. He is currently the Senior Director for Product Marketing at XM Cyber, where he connects Products, Sales, and Customer Success teams with the evolving needs of customers and the market.