Product Executives Forum (PEF)

Leading a product management or product marketing function is demanding: you are expected to have all the answers to many of your company’s toughest questions. Unless other executives come from a similar background, these functions are two of the least understood by the C-suite. And your company’s success rests on the shoulders of you and the team you hire and develop.

BPMA’s Product Executives Forum focuses on the needs of product management and product marketing executives. PEF is devoted to sharing the latest best practices and strategies that impact product team success, and to fostering the networks which help executives succeed. Members meet monthly and discuss a critical product management or product marketing topic that is chosen by the group.

Example PEF Topics

  • Building a culture of customer centricity
  • Accelerating revenues from new products
  • Building great product teams
  • Thinking differently about pricing
  • Product metrics and alignment with the product life cycle

PEF Membership Criteria

  • Willingness to share ideas with your peers, and participate actively in the roundtable-format meetings
  • Have achieved the level of at least Vice President (currently or previously), or of Director in a company with more than 1,000 employees
  • Paid member in good standing of the BPMA
Join the Product Executives Forum

Expert Facilitation

Neil Baron has facilitated the PEF sessions since its founding in 2013. Neil is an internationally-recognized expert on product management and product marketing best practices. He has written extensively on the challenges facing product executives for Harvard Business Review, Fast Company, Pragmatic Marketing, and other publications.  He has lectured at Harvard Business School, Babson College, MIT, Tufts University, The Ohio State University, and other leading institutions.

Neil's LinkedIn Profile
“I recently rejoined PEF after a short hiatus and I was grateful to reconnect with such a welcoming and thoughtful community of product leaders. These are folks who care deeply about their craft and are passionate about sharing insights with peers. It's so helpful to share struggles as well as learnings with such a talented group.”
– Scott Kerr, Managing Director, Product Management at Morgan Stanley
Join the Product Executives Forum

Participant Feedback and PEF Session Highlights

Highlights from the PEF 10th Anniversary Celebration:

Reflections on the PEF from a Chief Product Officer:

Greg Achenbach (VP of Product at Snap App) delivers a powerful case study using the Jobs To Be Done (JTBD) framework:

“The Product Executive Forum of Boston has been an invaluable resource for me as a product leader. Every meeting brings together a group of peers who are willing to share their toughest challenges and most effective solutions. The level of openness and practicality is rare and refreshing.
Neil plays a key role in making the forum so impactful. He introduces new frameworks and perspectives that push us to think differently, and those ideas translate directly into tools I can use with my team and in my projects. His ability to structure discussions ensures we leave each session with clear, actionable takeaways.
This forum is more than just networking. It’s a trusted space to sharpen your thinking, grow as a leader, expand your perspective and build meaningful connections with other product executives in Boston.
– Albina Nishani, Vice President - Product Consulting Lead at 55IP a JP MORGAN Company