Location: Localytics, 2 Center Plaza, BostonCustomers (that’s you and me, by the way) lie. Sad but true. Not maliciously, not even consciously, most customers don’t know, or won’t admit, what they want from their product. You could see this as a frustrating fact of business. Bob Moesta sees it as a great opportunity to get ahead of the competition and in this session he will demonstrate how to unearth some deep insights into customer motivation using the Jobs To Be Done framework.