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Discovering Why Your Consumers Hire and Fire Your Products: The Jobs to Be Done Theory & Method

Practitioner's Workshop: Leading Agile Teams With More Strategic Market Requirements

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June26:15 pm

Discovering Why Your Consumers Hire and Fire Your Products: The Jobs To Be Done Theory and Method


Location: Localytics, 2 Center Plaza, Boston

Customers (that’s you and me, by the way) lie. Sad but true. Not maliciously, not even consciously, most customers don’t know, or won’t admit, what they want from their product. You could see this as a frustrating fact of business. Bob Moesta sees it as a great opportunity to get ahead of the competition and in this session he will demonstrate how to unearth some deep insights into customer motivation using the Jobs To Be Done framework.


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