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Location: Constant Contact, 1601 Trapelo Rd, Main Bldg, 1st fl, Waltham, MA
Content marketing ties back to the products and value propositions that product organizations are creating. Come and learn how product organizations use content marketing as a tool to better position their products in the marketplace and shorten the sales cycle. This session will provide tips to help product managers leverage content marketing to make their jobs easier and achieve their goals.Register now to reserve your seat!
Location: Bentley University, 175 Forest Ave, LaCava Center, Waltham, MA
A product roadmap is your vision for how a product or product line will help achieve your organization's strategic goals. A good roadmap inspires buy-in from executives and confidence from customers, salespeople, and development teams to produce the groundbreaking products that drive significant growth. Join us for this hands-on workshop to effectively direct your roadmap to achieve your strategic goals and deliver the value you intend to your customer.Register now to reserve your seat!
Check out our latest member-contributed blog post for some new ideas to boost your product launch efforts for 2015.Read it here...
On Tuesday, November 18, we hosted our first annual product excellence award (PRODiE) to recognize individual and team product accomplishments in the greater Boston product management community during 2014. Eight participants shared their stories before the panel of judges and BPMA member audience. Read our blog post for highlights and the outcome of this year's award!