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Location: Bentley University LaCava Center, 3rd Floor, 175 Forest St, Waltham, MA
In this workshop, Jeff Lash and Lisa Singer of SiriusDecisions will share best practice techniques and models for competitive analysis that they use with product management and product marketing teams at leading business-to-business organizationsRegister now to reserve your seat!
Location: Constant Contact, 1601 Trapelo Rd, Main Bldg, 1st fl, Waltham, MA
The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But satisfaction is really just the lack of frustration. You should be focused on what you can do to delight your usersRegister now to reserve your seat!
Check out our latest member-contributed blog post for some new ideas to boost your product launch efforts for 2015.Read it here...
On Tuesday, November 18, we hosted our first annual product excellence award (PRODiE) to recognize individual and team product accomplishments in the greater Boston product management community during 2014. Eight participants shared their stories before the panel of judges and BPMA member audience. Read our blog post for highlights and the outcome of this year's award!