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5/5/2016 » 5/6/2016
Sponsor Event: Building a Strategic Business Case - 2 Day Workshop

5/12/2016
Sponsor Event: How to Present a Winning Business Case in 5 Slides

5/19/2016
Storytelling: Managing Challenges in Your Product Career

6/2/2016
Discovering Why Your Consumers Hire and Fire Your Products: The Jobs to Be Done Theory & Method

6/10/2016
Practitioner's Workshop: Leading Agile Teams With More Strategic Market Requirements

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June26:15 pm

Discovering Why Your Consumers Hire and Fire Your Products: The Jobs To Be Done Theory and Method

 

Location: Localytics, 2 Center Plaza, Boston

Customers (that’s you and me, by the way) lie. Sad but true. Not maliciously, not even consciously, most customers don’t know, or won’t admit, what they want from their product. You could see this as a frustrating fact of business. Bob Moesta sees it as a great opportunity to get ahead of the competition and in this session he will demonstrate how to unearth some deep insights into customer motivation using the Jobs To Be Done framework.


 

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