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7/17/2017 » 7/18/2017
The Product Bootcamp: Discovery, Visioning, and Roadmap Prioritization

7/20/2017
BPMA and BWP Summer Party!

7/21/2017
The Art of Writing High-Fidelity User Stories: Product Usability Starts Here!

Maximize Product Profitability as the Market Changes
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by Lee Shaeffer

Published 14 October 2009 in the AIPMM Product Management Library of Knowledge

As the market for your product matures, have you made the most of a commonly underexploited opportunity – enhancing the product by turning your product into a complete solution for the customer?   In this post , Lee Shaeffer reviews basic product-to-solution steps, thinking through the entire value chain, with a case example from mobile.

Category: Product Marketing and Demand Creation

 http://www.aipmm.com/html/newsletter/archives/000359.php

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