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Internet Marketing: The Marketing Pilgrim
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Remember when your mom used to say, “if all of your friends jumped off a bridge, would you jump too?” Statically, yeah, you probably would because it’s been proven that our behavior is influenced by the behavior and approval of our peers. This is the idea behind Facebook’s ‘social endorsement’ ad program where you see [...]
Google’s quest to diversify from its search marketing cash cow (and inordinate slice of its total revenue at over 95%) is getting more and more obvious with each passing day. One can predict just how serious Google is about something if it has produced a video around it. If that video seems more like an [...]
According to the Silicon Alley Insider and comScore, Facebook has taken over as the place where people spend more time online than even Google sites. This is a first apparently for Facebook who now seems to make a habit of reaching new milestones on a regular basis. Here’s the picture. My question is what Google [...]
As you’ve probably seen everywhere else on the web, Publisher’s Clearing House has agreed to pay out 3.5 million in damages after being accused of deceptive marketing practices. In addition to the money, Publisher’s Clearing House is being tasked with a new set of rules in regard to how they run their business and here [...]
According to a new Experian Marketing Services report, transactional emails that include relevant and related products and services have 20% higher transaction rates than those without. Blown away, aren’t you? Okay, probably not. It’s no big marketing secret that suggestive selling and cross-promotions work, so why doesn’t everybody do it? Let’s go back to basics. [...]
Marketers like well-defined groups of people. They like people who are passionate about something and who are dedicated to following whatever that is until the bitter end. Why? Because if that group makes it that easy to pin them down and their particular likes and dislikes can be discerned then you have the captive audience [...]
Aided by the introduction recently of Facebook’s Place pages (so original on that name, huh?) location based services are getting a lot of attention. As the word spreads among the mobile smart phone base there is a lot of room for growth and advertisers are taking heed by speaking with their money and not just [...]
OK, random thought time. Yes, we’re sticking with Google Instant. Yes, it’s focused on SEO. Yes, it ties back to my post about using Google Suggest for keyword research. Yes, I’ll get on with it. The long tail is about to become super-important for your search engine optimization efforts. Why? Because, despite our concerns that [...]
Is it ethical to hire a ghostwriter to post updates to your social media accounts? Take a quick turn around the internet and you’ll find the majority of the people crying “no!” Words like authenticity and transparency get thrown around along with trust and honesty. The American Marketing Association recently published a report titled, Social [...]
While Valleywag seems more interested in how Google’s new ad for Google Instant might ruffle Apple CEO Steve Jobs’ feathers, I find myself enjoying the actual ad. That’s not always been the case with Google’s TV ad attempts, but I think this mashup of Bob Dylan’s 1965 hit “Subterranean Homesick Blues” and Google Instant is a [...]
Hungry? Check Twitter and you’re sure to find some suggestions that will satisfy both your tummy and your need to share information online. But among all the discounts and Foursquare check-ins, there’s one company that has made social media an integral part of their dining concept. It’s called 4food and it’s giving all new meaning [...]
Google today has announced the widespread use of their new Google Instant technology, which shows that maybe the search giant really does know what you are thinking or what you SHOULD be thinking. The premise of the new approach to search is that while you type your query Google is showing you results on the [...]
I have written quite a bit both here and on my personal internet marketing blog, Frank Thinking About Internet Marketing, about the plight of the SMB with regard to Internet marketing. It’s the one thing that most SMB’s know about and desire but when it comes to doing it there are plenty of obstacles. The [...]
“We can suggest what you should do next, what you care about. Imagine: We know where you are, we know what you like.” Eric Schmidt, CEO, Google, September 2010 Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!
I’m pretty sure that when Yahoo decided to adopt OpenID, making it easier for users to switch to Google, was not on the list of benefits it had in mind. Well, OpenId does make it easier for you to login to your Yahoo account and share information with trusted, third-party sites. That’s something that Google [...]
The marketing world has been working hard to try and corral the power of apps for the iPhone and Android users of the world. Just when it looked like there was some settling of the waters the iPad comes along and churns everything again. This can be a tough game to figure out. That’s why [...]
Everyone knows how important it is to market to moms, but what about dads? A survey by the newly formed Dad Central Consulting (an off-shoot of Mom Central Consulting) says that 92% of dads put on their special “Dad Lens” when shopping for the family. What this means is that they use a different set [...]
In the early days of fandom, studios routinely sent out cease and desist letters to fanzine publishers who were producing original works based on the characters from their favorite shows. It had a finger in the dyke effect, stopping one writer as twenty more popped up. In other words, it was useless. When video software [...]
Scott Stratten is not your normal marketer. Actually, he may even take offense at being called a “marketer.” Instead, he’s known as the “UnMarketer” and his book UnMarketing: Stop Marketing. Start Engaging, just hit bookstores today. I had the pleasure of seeing Scott keynote PubCon South and I’ve been in constant awe of this enticing, [...]
What better way to get back from your Labor Day weekend break than to hear about more Google legal concerns. This time there is a mix of the old and the new as an old nemesis shows up in Texas while the online travel industry has some questions about Google proposed purchase of ITA Software. [...]
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