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Event Calendar

2/13/2015
Practitioner's Workshop - How to Conduct B2B Customer Interviews

2/19/2015
Company Culture

3/19/2015
The Internet of Things

4/15/2015
Lean Start Ups

5/21/2015
Go-To-Market Strategy

Product Marketing Best Practices: Web Ink Now

Big Birge Plumbing Co. Grows Business in a Competitive MarketOpen in a New Window

Don't let your money go down the drain! Call Big Birge Plumbing Company. For all your plumbing needs!

Last week I delivered a talk at the Entrepreneurs Organization in Omaha, Nebraska. I always love working EO events, because members are so enthusiastic about learning new ideas. Since they run their own businesses, they are eager to identify ways to grow.

While at the event, I met Lallenia Birge, who with her husband Brad Birge started Big Birge Plumbing Co. in August 2012. Lallenia uses a wonderful title: “A Plumbers Wife to Big Birge Plumbing Co.”

 

How Content Influences the Buying Process and Grows BusinessOpen in a New Window

Today when people want to buy something, the web is almost always the first stop on their shopping trip. In any market category, potential customers head online to conduct research. The moment of truth is when they reach your site: Will you draw them into your sales process or let them click away?

 

#DawnWall and the Fear of Real Time MediaOpen in a New Window

Over the past several days I’ve been mesmerized in real-time by Tommy Caldwell and Kevin Jorgeson as they’ve negotiated the final parts of their 19-day free climb of the Dawn Wall of El Capitan in Yosemite National Park, California.

While El Capitan has been climbed many times, this was the first free climb (ropes only used for safety, not for climbing) of the Dawn Wall - widely considered the most difficult climb in the world. During the entire climb, they communicated to the world and we shared via #DawnWall. 

 

8 Ways to Ruin Your Chance of Making a Sale [Infographic]Open in a New Window

Buyers have more information at their fingertips than ever before, yet the same sales techniques which were appropriate for the 1980s are still being used today.

The world has changed, and organizations must avoid making the sales mistakes if they are to thrive.

 

New Rules of Sales on MSNBC Your BusinessOpen in a New Window

Here’s the video of my appearance on MSNBC Your Business with JJ Ramberg. 

MSNBC Your Business is the only television show dedicated to issues affecting small business owners. Now in its seventh season and sponsored by American Express OPEN forum, the program has profiled hundreds of small business owners and offered advice from countless business experts and investors.

I always love to appear on this show!

 

The Year to Manage your FearOpen in a New Window

We all face fear in our professional and personal lives. Fear of the strange, of the new, of the untested. We fear bucking the trend and going against the accepted. It's a natural human response.

To truly achieve greatness in the form of personal fulfillment, you must act. That might mean you are a pioneer, a rebel, an instigator. You may need to challenge the status quo and make a difference in the world.

 

Learning from the Best SlideShares of 2014Open in a New Window

I’m a fan of the SlideShare social network for sharing presentations. 

Because SlideShare combines both images and text in a unique way, it is an ideal platform to encourage sharing. It is simple to embed the content into other social networks too, particularly LinkedIn (SlideShare’s parent company).

 

 

#FAIL: Hightail Holiday Offer Doesn’t Apply to Valued Existing CustomersOpen in a New Window

I’m a “Pro” user of the Hightail (formerly YouSendIt) file sharing and storage service. I’ve been a loyal customer since January 2009, paying over $100 a year for my premium services.

This morning I received an email offer to the address I use to subscribe to Hightail with the subject line “Complete your list with our great discount.”

 

Instagram as Content MarketingOpen in a New Window

Frequently people tell me they can’t create content for marketing purposes because they “are not good a writer”.

There are many social networks that don’t rely on text! You can create a YouTube channel, an infographic, an Instagram feed, or a SlideShare. So get out there and market yourself.

 

Social Gamification Extends the Reach of Live EventsOpen in a New Window

I love that many of the events I present at at have active social backchannels.

The #hashtags at conferences are now an integral part of how people interact in real-time, moving the content from one-way (speaker on stage to audience) to multi-way (people in the audience discussing the speaker’s topic which brings in their networks around the world).