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Event Calendar

4/16/2015
Company Culture

5/7/2015
Special Joint Event: Agile Product Owner vs. Product Manager

5/21/2015
The Internet of Things

6/18/2015
OPower – an HBS Case Study

7/16/2015
Lean Startups

Product Marketing Best Practices: Web Ink Now

How to deal with resistance from your bossesOpen in a New Window

I frequently get emails from people who tell me that the new ways of marketing and selling are not appreciated at their company.

 

Unleash the Power WithinOpen in a New Window

This past weekend, I participated in a four-day Tony Robbins seminar called Unleash the Power Within. It’s an intense, high-energy event focused on the breakthroughs that transform your business, health, and personal life. I participated with my wife Yukari Watanabe Scott.

I was not a speaker at UPW, so I was all in with the program! I’m struck by how well Tony’s ideas apply to those who are still doing the same old things. It’s about momentum. We need a catalyst to change, to do something different and UPW helps you to make lasting change. 

 

Transform Your Business With Buyer Personas (the new book)Open in a New Window

This week marks the official publication of the new book Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella.

It’s a book I’ve been waiting for because I’ve been talking about buyer personas for nearly ten years but have always wanted much more detail on this important strategy so I can share with people who want to transform their business.

 

How's that working for you?Open in a New Window

Because my books cover the new rules of reaching buyers directly in today’s real-time world, many people assume that I am against any and all traditional sales and marketing tools and techniques.

That’s not the case at all. I don’t think it is an either / or proposition. If something is working for you, by all means keep going! 

 

When Venture Capitalists Are Worth Much More Than Their MoneyOpen in a New Window

In the VC world, there are people who are forward thinking, providing valuable advice to the management teams of portfolio companies. These are the VCs that you want to be associated with your start up.

And then there are VCs who are living the past who who therefore deliver terrible advice. If you’re looking for funding, beware of this latter group.

 

From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the OscarsOpen in a New Window

Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice.

The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel Still Alice from which the movie was based.

 

Marketing Lessons from Miley Cyrus on #SNL40Open in a New Window

I was 13 years old when Saturday Night Live premiered in 1975. While I remember staying up to watch some episodes of the show’s first season, it was a few years later when I was in High School that I became a fan. I’d come home after an evening partying with my friends and my parents would be asleep, I’d be properly mood adjusted and I’d crack up at the zaniness. It seemed the actors were of my generation and we were on the inside of the jokes.

 

Stonyfield Yogurt is Too Plain VanillaOpen in a New Window

Quick. What’s different between these two different packages of Stonyfield yogurt?

If you’re like me, they look identical at first glance.

 

Photographs of Real People Work Better than Inane Stock PhotosOpen in a New Window

Over the past year, I’ve helped my mother evaluate senior living centers that also have memory care facilities for my father who is suffering with Alzheimer’s.

As I’ve checked out one site after another, I was disheartened by so many that used stock photos to depict the residents and staff. Ugh. I just don’t feel good about a place that doesn’t focus on reality.  A bunch of photos of generic happy seniors playing cards and riding bikes doesn’t give me a good feeling.

 

Big Birge Plumbing Co. Grows Business in a Competitive MarketOpen in a New Window

Don't let your money go down the drain! Call Big Birge Plumbing Company. For all your plumbing needs!

Last week I delivered a talk at the Entrepreneurs Organization in Omaha, Nebraska. I always love working EO events, because members are so enthusiastic about learning new ideas. Since they run their own businesses, they are eager to identify ways to grow.

While at the event, I met Lallenia Birge, who with her husband Brad Birge started Big Birge Plumbing Co. in August 2012. Lallenia uses a wonderful title: “A Plumbers Wife to Big Birge Plumbing Co.”