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Event Calendar

5/3/2014
ProductCamp Boston 2014

5/15/2014
Market Driven Analytics

6/13/2014
Practitioner's Workshop - Transform Your Organization by Creating Compelling Value Propositions

6/19/2014
Massive Open Online Courses: How They Are Changing the Future of Education

7/17/2014
Product Teams: What Works and What Doesn’t

Product Marketing Best Practices: Web Ink Now

Late to bed early to rise, work like hell and advertiseOpen in a New Window

My book Marketing the Moon, which I wrote with Rich Jurek and with a forward from Gene Cernan, the last man on the moon, has now been out for about a month. The book has gotten off to a terrific...

 

Flash Boys and the power of storyOpen in a New Window

I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released...

 

Personal brand or corporate brandOpen in a New Window

Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog. I made two decisions at the time I wish I hadn’t. I branded myself as...

 

Airlines save a penny a passenger by squeezing out limesOpen in a New Window

On Wednesday I fly on American Airlines from Boston to San Francisco. I’m going to order my usual: club soda, no ice, with a lime wedge. It's my thing. A little pleasure while in the air. I hope I get...

 

More top ten tips for incredibly successful public speakingOpen in a New Window

Back in 2009, I wrote what became one of my most popular blog posts. In Top ten tips for incredibly successful public speaking, I riffed about making the most of your opportunity to deliver a talk. Here are the top...

 

This Is a Generic Brand VideoOpen in a New Window

Rick Friesen sent me awesomeness This Is a Generic Brand Video. Considering it has 602,000 views in just a week, perhaps you’ve seen it. But it was new to me. Humor is truth The reason I think this is hysterical...

 

Making healthcare personalOpen in a New Window

Recently, I wrote a post about Dr. Kate Burke, an emergency physician who uses video in her practice, shooting clips for patients at the end of an emergency room visit explaining the treatment and what to do upon getting home....

 

Being a freak and making artOpen in a New Window

In 2002 I left a nice, safe corporate career to find my art, to discover my true self, and to live life as a freak. It was scary. I didn't know where the journey would lead. I had no clue...

 

It’s not about how you sell. It’s about how I buy.Open in a New Window

Today buyers are in charge. The idea of mystery in the sales process is over. We research someone online before agreeing to a first date—is he a creep? We fire up LinkedIn an hour before an initial business meeting—does she...

 

Healthier patients through video customer service in healthcareOpen in a New Window

Several weeks ago, I wrote a blog post titled Terrible healthcare customer service. It was a rant based on my experience as a patient and as a family member of patients where I argued that the healthcare industry has the...

 

California trial lawyer comments on legal aspects of news to grow influenceOpen in a New Window

Mitch Jackson is a senior partner in the California law firm Jackson & Wilson with the fantastic pointer URL MyLawyerRocks.com. Jackson & Wilson are an established firm, with local lawyers, judges, and past clients frequently referring cases to them. Even...

 

Real Time at the OscarsOpen in a New Window

It was fun to see Ellen DeGeneres do a selfie as she hosted the Academy Awards telecast. It injected some fun, real-time quirkiness to what is an over-produced event. The photo brought Twitter’s servers down for about 20 minutes and...

 

Google glass for real time public speakingOpen in a New Window

In late 2013 I signed up for the Google Glass Explorer Program and last week I received my Google Glass Explorer Edition 2.0. The Explorer Program is designed for people who want to get involved early and help shape the...

 

Digital photo stickers as content marketingOpen in a New Window

Last month I was in Bangkok delivering a talk at the Spark Conference. During the startup panel discussion at the end of the day, there was a short discussion of “stickers.” Panelists were enthusiastic about the potential for early stage...

 

We can put men on the moon but can’t get books off a dockOpen in a New Window

Several weeks ago I announced my newest book Marketing the Moon which I wrote with Rich Jurek. The book tells the story of the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic...

 

Who wrote that awesome white paper?Open in a New Window

A reader asks: “Should white papers have a named author? Or can it simply state a company name or department as author?” This seemingly small issue has big ramifications so I’m sharing here. My strong preference is that white papers,...

 

Terrible healthcare customer serviceOpen in a New Window

In my experience as a patient and as a family member of patients, I’d have to say that the healthcare industry has the absolute worst customer service there is. It’s crazy! If I need to make an appointment with my...

 

Marketing the Moon - announcing my new book!Open in a New Window

Geek alert(!!) My newest book, Marketing the Moon: The Selling of the Apollo Lunar Program, will release from MIT Press this month. I am mega excited. Here is the Amazon USA listing for the book and here is the Marketing...

 

The default positionOpen in a New Window

Most people choose the easy way. Go to a four-year college, get a job in a company, move up the ladder, retire. Send an invite with the text: “I'd like to add you to my professional network on LinkedIn.” Book...

 

How to hack Instagram to share your favorite older photosOpen in a New Window

I love sharing on Instagram! It is so easy and fun to snap an iPhone pic, edit, apply filters, tag with my location, and share. Because I travel a lot, Instagram is a really cool way for me to remember...

 

Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner upOpen in a New Window

While everyone was looking for a consumer brand to be the best example of newsjacking NFL Super Bowl XLVIII, the winner by far was none other than Hillary Clinton who brilliantly tweeted from @HillaryClinton It’s so much more fun to...

 

Super Bowl Newsjacking AdviceOpen in a New Window

My Newsjacking advice for game day and the day after? Forget the damned Super Bowl and focus on unexpected breaking news instead. Everyone is trying to repeat the newsjacking success of Oreo in the 2013 Super Bowl. You can't. So...

 

Micro targeting with big dataOpen in a New Window

This morning, my wife Yukari Watanabe Scott noticed a fascinating advertisement on her Facebook. The ad, for LendingTree, depicted a mixed-race family with one child. While it could be coincidence, this got us to thinking if she was shown the...

 

Google Plus now going all AOL on usOpen in a New Window

UPDATE January 30, 2014 - Google contacted me via my G+ and gave me this URL. plus.google.com/+DavidMeermanScott I guess somebody was listening after all. ++++++++++++++ Fifteen years ago I started using my full name - David Meerman Scott – as...

 

When the world's attention turns to your expertiseOpen in a New Window

I arrive in Bangkok late last night. By the time the driver approaches the area near Siam Square where my hotel is located it is nearly 1:00 in the morning. But the road is blocked by protesters. We do a...

 

Press Release PR Pitch StupidityOpen in a New Window

I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading. Recently I got a press release with a...

 

Quark Expeditions Photographic Journal drives social sharingOpen in a New Window

As regular readers may recall, I was in Antarctica in December and it was one of the most amazing experiences of my life. This is the last of three planned posts about my experience as it relates to marketing and...

 

Newsjacking Chris ChristieOpen in a New Window

On Saturday, I presented at the Tony Robbins Business Mastery event in Palm Beach. The event was amazingly high energy! I enjoyed every moment I was there. During my talk to the 1,000 enthusiastic entrepreneurs, I shared the strategy of...

 

Speaking on all seven continentsOpen in a New Window

Readers of this blog know that I often discuss my passions including music, travel, surfing, and public speaking. You may have figured out that I’m a list maker. I’ve shared that I keep a spreadsheet of all the live concerts...

 

How Inbound Marketing got me to AntarcticaOpen in a New Window

Are you old enough to remember when you had no choice but to go to a travel agent to book a vacation? Every town and village had at least one and it seemed like there was one on every corner...

 

What to look for in 2014Open in a New Window

I've seen a bunch of 2013 year in review pieces in the past few weeks. I’m sure you have too. My favorite is from The Week magazine, it’s an entire edition devoted to last year. And there are a bunch...

 

Qdoba annoys customers with infomercials while they eatOpen in a New Window

There’s a Qdoba Mexican Grill five minutes walk from my office. I’ve eaten there about 25 times since it opened. I like the naked burrito! (No rice, chicken, extra pico de gallo, guacamole.) Today, there was an addition to the...

 

Adding context to content to create sales magicOpen in a New Window

I recently had an excellent conversation with my friend Greg Alexander, CEO of Sales Benchmark Index, about how marketing and sales can work together more effectively. I spent most of my career in business-to-business marketing, although for four years I...

 

The best and worst of 2013 holiday marketingOpen in a New Window

This holiday season, many thousands of companies did what is expected – interrupt us with inane greetings. Marketers spend time and money because, well, “aren't we supposed to send greetings to clients?” The vast majority I received were a complete...

 

How to generate sales with social media in an underground businessOpen in a New Window

Many people I meet have a tough time using content for sales and marketing purposes. This is especially true for those who have spent their entire career generating attention via paid advertising, traditional media relations, and direct sales efforts. With...

 

Dave Carroll of United Breaks Guitars four years laterOpen in a New Window

If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views. I love the videos. Song number...

 

Social Media in the Middle EastOpen in a New Window

In November, I delivered a full day social media marketing Masterclass in Doha, Qatar sponsored by Digital Marketing Arts Academy and Dar Al-Sharq Media. At the masterclass, I had the honor of meeting Ammar Mohammed, a social media pioneer in...

 

Inbound Job SearchOpen in a New Window

I’ve been fired three times, most recently in 2002. Each time, I did what nearly everyone does to get a new job: Outbound marketing. We’re told to “network” which basically means bugging your friends, your parents’ friends, your friends’ friends,...

 

Big data. Rich data.Open in a New Window

The term big data has gotten a lot of press. My sense from speaking with people is big data is a buzz phrase that most marketing and sales people vaguely know a little about but most don’t really understand the...

 

Google News rich story view means new SEO opportunitiesOpen in a New Window

I’m a huge Google News geek. I pop over to Google News when I first open my computer in the morning, again whenever I am away from being online for more than an hour or so, and I’ll jump on...