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Product Marketing Best Practices: Web Ink Now
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Here in the United States, there has been 15-year trend to so-called business casual clothing in the workplace. My first job, in New York in the 1980s, required me to wear a suit and tie with polished shoes every day....
As most of the connected world knows, Paris Hilton was arrested with her boyfriend on August 27, he on misdemeanor DUI charges, she on felony drug possession charges. In a September 1 tweet to fans, Hilton said: "These rumors going...
September is National Campus Safety Awareness Month. And this week millions of college students in North America will move into their dorms or apartments for the new academic year. In this spirit, I'd like to talk about Erin Weed and...
Take a look at this interesting montage of television advertising from AT&T from nearly 20 years ago. The "You Will" series looked at what you will be able to do in the future. It's amazing how many of the predictions...
I was delighted when Monster reached out to my publisher John Wiley & Sons to request an excerpt of my book Marketing Lessons from the Grateful Dead which I wrote with Brian Halligan and that came out a few weeks...
Last year I had the pleasure of speaking at the Marketing Now! conference in Wellington, NZ hosted by my friend Siobhan Bulfin. I met marketers from both Air New Zealand and the New Zealand All Blacks rugby team. I was...
Had a great weekend with my family at Lollapalooza in early August. We saw a bunch of bands, including Arcade Fire, Jimmy Cliff, Balkan Beat Box, Drive-By-Truckers, Devo, Gogol Bordello, Spoon, Green Day, Blitzen Trapper, Freightened Rabbit, and The National...
I spent most of my career in B2B marketing, although for four years I was in B2B sales. So I've seen both sides. Back in the mid 1990's it was hard to find evidence of love between marketing and sales....
A short online video documentary is a terrific form of brand journalism for any organization. Brian Halligan and I recently finished out "follow the band book tour" to launch our new book Marketing Lessons from the Grateful Dead: What Every...
I recently joined digital media advisory board of HeadCount, a nonprofit that registers voters at concerts and makes civic participation part of the live music experience. Artists such as Dave Matthews Band, Pearl Jam, Jack Johnson, The Dead, Phish, John...
I'm a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share and build upon the work of others. With a CC attribution, originators of works assert legal copyright ownership but grant free...
Regular readers of this blog know that my co-author Brian Halligan and I are nearing the end of our book tour for Marketing Lessons from the Grateful Dead. I’ll temper my Grateful Dead obsession and get back to writing about...
This past weekend, Brian Halligan and I were at the Gathering of the Vibes festival launching our book Marketing Lessons from the Grateful Dead. We hung out backstage, met some of the bands, did some media interviews, and signed books...
Rob Barraco plays keyboards and vocals for Dark Star Orchestra. From 1999, Rob has been part of Phil Lesh and Friends and in 2002 he joined with the original members of the Grateful Dead for the Alpine Valley reunion shows...
The Grateful Dead frequently threw their support behind causes and ideas they believed in, especially anything related to improving life in their home base of San Francisco. This is an idea we discuss in chapter 18 of our book Marketing...
Our book tour for Marketing Lessons from the Grateful Dead begins Monday July 26. Join me and Brian Halligan in our Follow the Band Book Tour (hashtag #GDbook) as we present the ideas in the book, do some Q&A, sign...
Joe Chernov emailed me: "My question to you is this: how are you SO prolific? Where do all of your ideas come from?" In the past few days about a dozen people have asked me how I can crank out...
Our secret is out. For the past four months, I have been quietly working on a book with my friend Brian Halligan, CEO of HubSpot on a book project. Marketing Lessons from the Grateful Dead: What Every Business Can Learn...
Brian Halligan and I just announced our new book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Join us in our Follow the Band Book Tour (hashtag #GDbook) as we...
In May, I wrote about the Boeing site revamp in a post called The Plane Truth: Brand journalism and the new Boeing site. Starting today, the smart communicators at Boeing have developed a site to showcase brand journalism at the...
My friend Mark Amtower announced back in 2009 that he was considering leaving Facebook. He didn't. Leaving a social networking site is tough. Because social networking is like a cocktail party, leaving a network is like trying to leave a...
As I write this blog post it is 15 hours since Spain won the FIFA World Cup. Yet the CBS Television News site has this story on the site The Netherlands Win World Cup As I write this, the story...
Last year, I was in Melbourne, Australia delivering a Social Media Masterclass and participating in a few Tweetups. I met James Duthie and we got to talking about Automaker websites around the world and how most of them are just...
Download my Marketing Strategy Planning Template (No registration required). As I speak with people from around the world -- those who have read my book The New Rules of Marketing and PR (published in 26 languages from Bulgarian to Vietnamese)...
The conference as we used to know it was very stiff, structured and didactic. It's been the same since Cicero—the speaker spoke and the audience listened. Maybe the audience had a chance to ask questions at the end, or chat...
When President Obama chose to replace General Stanley A. McChrystal following the fallout from the general's controversial comments in a recent Rolling Stone article, the media was in a frenzy. Because McChrystal was the top U.S. commander in Afghanistan, over...
On July 6 at 6:00 pm eastern, 60 thinkers speak for 60 seconds each about how to increase your digital influence. The Influencer Project I’ll be one of the presenters. It is a stellar lineup. It’s kind of liberating to...
How does a large professional services firm communicate using the tools of social media? For an answer, take a look at this excellent report Social Media at Deloitte. (Consider sending it to your boss.) Deloitte Australia has 12 offices and...
Can't decide what to get Dad for Fathers' Day? Are you a father who wants to drop a hint to your family? Here is the perfect gift. (Awesomeness in a box). Direct link here. Video produced by my friends Tim...
I am a keen observer of Presidential communications strategies. I admit I am a big geek when it comes to the long drawn out US presidential campaign season. I enjoy the marketing and PR aspects. Many people think the two-year...
Facebook is a great way to connect. It's about friends and associates. (And faces too.) In recent months, many people want to friend me on Facebook with a company logo as their photo. I say no to these requests. I'm...
Imagine a huge company announces it is to acquire one of your competitors. It hit the wires five minutes ago. What would you do right now? Not tomorrow. Now. How about writing a blog post about it in real-time? That's...
One of my favorite riffs is: "Ebooks are the hip and stylish younger sister of the nerdy white paper." When I deliver the line to B2B marketing or technology audiences, it gets a lot of laughs. But there are also...
If you know someone who is currently attending college or university or who has recently graduated, please pass on a link to this post. Thank you. The best thing you can do is start a blog (or video series or...
I’m frequently asked about reaching international audiences. With language differences and widely varying social networking sites (such as Hyves in the Netherlands), how do marketers reach a global audience? Huge brands should localize. But if you're a smaller organization, video...
I just updated the portrait I use on my blog, Web site, and social networking sites like Facebook and Twitter. This image is also used on conference sites and in programs where I give talks. It had been about six...
Last summer Toby Bloomberg spoke with me and many other people and invited us to be a part of a new book genre. She wondered if a real business book could be written using Twitter as the major content platform...
The Boeing Company recently launched a completely new approach to the Web. The dramatic shift in direction brings what was a dull technology and product focused site to one focused on brand journalism, with interesting stories about people. Brand journalism...
Last year, I wrote about Ryan Gielen, a NYC-based Indie film director and producer. What interested me was how Ryan made much the soundtrack of his film The Graduates available for free download. This strategy built buzz and helped propel...
A great way to get your organization noticed is to share an interesting experience with "citizen journalists" and let them tell your story. (Citizen journalists include bloggers, podcasters, video-bloggers, people active on Twitter, and the like). For example, at South-by-Southwest,...
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