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4/24/2017 » 4/25/2017
The Product Bootcamp

Product Marketing Best Practices: Web Ink Now

President Trump Should Not Have Live Tweeted During FBI Director Comey’s TestimonyOpen in a New Window

“This story is FAKE NEWS and everyone knows it!” That’s what President Trump said live, via his personal @realDonaldTrump Twitter feed, as FBI Director James Comey testified before the House Intelligence Committee yesterday.

 

My Skype Was Hacked And Yours Might Be NextOpen in a New Window

Over the weekend, I received several notifications from friends saying they had gotten a suspicious link from me via Skype message. When I checked, it appeared that all of my Skype contacts got a link from me via Skype message that seemed to point to a baidu page. Ugh. How could this happen? I’m diligent about my password management! (If I sent you something, sorry!)

 

Gapingvoid and Visual Representation of Complex IdeasOpen in a New Window

When asked to sum up my approach to sales and marketing, I frequently say: “Educate and inform instead of interrupt and sell.”  This phrase has been a slide in my presentations for many years and is by far my most popular tweet.

 

Your Content StrategyOpen in a New Window

Over the past decade as I’ve written about and delivered talks on the new rules of marketing and public relations and real-time communications, I’ve connected with thousands of people from around the world. I’ve heard from many that they have struggled in getting started with the idea of content creation. Understanding that, back in 2010, I worked with my friends Adam Franklin and Toby Jenkins from Bluewire Media in Australia to create a free Web Strategy Planning Template. We’re now on version 9 of this valuable tool that has been downloaded nearly a million times.

 

Preparing for Dark Times: The Total Solar Eclipse of 2017Open in a New Window

My friend Colin reminded me that there is a total solar eclipse that will be visible in North America on August 21, 2017, just 180 days from now. This will be the first total eclipse of the sun visible on the U.S. mainland since 1979 and the first to sweep across the entire country since 1918.

 

Marketing Your Product With Photos On InstagramOpen in a New Window

Nantucket Island is my favorite surfing spot and when I’m there, I’ll frequently take a lesson at Gary Kohner’s Nantucket Island Surf School. Gary grew up on Nantucket and started surfing in 1984. He started Nantucket Island Surf School in the summer of 1999 to share his love of surfing and the ocean with others. Besides lessons for people of all ages and weeklong surf camps for kids, Gary also rents surfboards, standup paddleboards and wetsuits. Gary is an avid photographer and shares photos almost daily on his @nantucketsurfing Instagram feed.

 

It’s Just MarketingOpen in a New Window

I’m working on the new sixth edition of my international bestseller, The New Rules of Marketing and PR. The book debuted ten years ago, and every two years or so I update it. It’s always fun to figure out what to add and what to delete from the book. For this edition, I have eliminated the chapter on mobile marketing.

 

No Excuses For Not Being At The Top Of Your GameOpen in a New Window

I contacted my friend and speaker coach Dr. Nick Morgan. “Hey Nick, I have a speaker dilemma and I could use your input!” I had a speaking engagement booked at Tony Robbins Business Mastery in Palm Beach a few days later and I was injured. I wanted Nick’s advice for how I should manage my obvious disability while presenting to the nearly 2,000 people in the best way possible.

 

Own Your Marketing Assets Instead of Renting ThemOpen in a New Window

In the past several months, many more people than usual have asked me about advertising on the popular online ad networks like Google AdWords, Facebook Advertising, and LinkedIn Ads. While a few people report that they are still having success by investing in these networks, most people say that this form of advertising isn’t working so well anymore. I ask each of these people the same question, “Can you afford to rent your marketing?”

 

Your Content History Should Live ForeverOpen in a New Window

Want to know an SEO secret that almost nobody will tell you? Do not delete old content! Nearly all of your web content should live forever. It’s free to save pages on your site, so why delete them? Yet so many people do.

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