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Product Marketing Best Practices: Web Ink Now
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On the Web, there is very little differentiation between types of content. People don't really care where they get the best content: mainstream media, content created by organizations (what I call brand journalism) or things that people share via social...
Last night, my friend Nick Morgan and I caught the Mick Jagger Show... er, the Rolling Stones... in Boston. It was a terrific show. Nick is my speaker coach, so we used the Stones show as a "field trip" to...
One of the best parts of being active on the global speaking circuit a chance to learn from marketers working in a wide variety of businesses. Yesterday I delivered a keynote speech at the Oticon Marketing Boot Camp. Oticon is...
I recently finished Mitch Joel's new book Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It and enjoyed it very much, I asked Mitch to answer some questions for us. As I was reading. it...
On Friday, I presented at BMA Blaze, the Business Marketing Association's annual conference. I delivered a mini-keynote and then led a panel In the Moment: How and Why to Do Real-Time B2B Marketing with: - Matt Petitjean, Vice President, Corporate...
This weekend I got my Open Water Scuba certification at Ocean Frontiers Ltd. in the Cayman Islands. I chose Ocean Frontiers because I connected with them on Facebook at the suggestion of a friend and then wrote about how the...
Last month I delivered my TEDx talk The Need to Explore. Since that time, many people have asked about TEDx talks – how do you book one and how to prepare one. So this is a long post with all...
I'll tell you up front, it's not easy. If you want to do something worthwhile, you need to work at it. Many people ask me about writing a book. I've written 8 books and each one was a tough slog....
I get pushback from many entrepreneurs and business owners as well as CMOs in larger businesses about the idea of using inbound marketing because they see the investment in people to create content as a barrier. They say things like:...
The video of my talk was just posted to the TEDx YouTube channel. Direct link to The Need to Explore on YouTube. This is a completely new speech for me with no reliance on the material I use in my...
I get several hundred pitches a week from well-meaning PR people. Conversations with other bloggers suggest this is the norm, so now it is as tough to reach a blogger as it is to reach a mainstream journalist. It may...
Gareth Fairhurst, a local councillor on Wigan Council, has used online communications and social media, including his blog, Twitter @cllrgwfairhurst, and Facebook to communicate with his constituents in Standish, a village in Greater Manchester, England. In 2012 Gareth, an independent,...
I'd like to nominate the English-language edition of the Tokyo 2020 Candidate City website as the worst English-language site in the world. The site is built in support of bringing the 2020 Summer Olympic Games to Tokyo. Where to start....
I'd like to step way, way back and look at the big picture of where we are today with our ongoing communications revolution. This is not a view, to use the cliché, from 30,000 feet. It's the view from 1,000...
My friends over at HubSpot published a deck on Slideshare called The HubSpot Culture Code: Creating a Company We Love. The presentation deck started out as an internal document years ago (it doubles as the company handbook). As a company...
Last night I finished my advance readers' edition of The End of Big: How the Internet Makes David the New Goliath by the super-smart Nicco Mele. The book releases here in the U.S. on April 23, 2013. I enjoyed Nicco's...
With all the talk about the Oreo Super Bowl newsjacking juggernaut, many people think that newsjacking, the art of injecting your ideas into a breaking news story is only for consumer brands. Joe Chernov vice president of marketing at Kinvey...
I'm always fascinated by organizations that embrace brand journalism, hiring reporters to create content that serves as marketing and public relations. For almost a decade, I've recommended that companies of all kinds model their sites not on their peers' boring...
With an MBA from Wharton, a bunch of high profile marketing gigs on his resume, and a bit of gray hair to show he’s got experience, Brian Kardon is what people think of as a typical Chief Marketing Officer. He’s...
UPDATE - March 30, 2013 - Air New Zealand tweeted a clarification to us which I have saved as a screen shot pasted below. ++++++++++++++ As I was working on a writing project this week, I went to back to...
One of the most useful aspects of Facebook is the ability for people to Like and Tag the things you do on the site. When you create something interesting, your friends can spread it for you. As a marketer, there's...
It is rare that I have a customer service experience where I go "Wow!" Tumi, the travel bag company, just caused me to do so. After many years of going through travel bag after travel bag, I decided to buy...
I'm going with Quark Expeditions on their Dec 10 - Dec 20, 2013 Antarctica expedition aboard the luxury Ocean Diamond and I am hopeful that a few adventurous travelers will want to join me! Here is a very short video...
When I was a kid in the 1960s and 1970s I distinctly remember as I watched (too much) television that I enjoyed the commercials. Early on I recall a lot of breakfast cereals: Trix, Cap’n Crunch, Franken Berry, and Count...
Several months ago I connected with Trent Silver, a young Internet entrepreneur, who wanted to test some of the ideas I talk about in my free World Wide Rave book and in my Newsjacking book. Trent has been building Web...
When I was a B2B marketing executive in the 1990s, we ran marketing "campaigns". My team focused on a about 100 big initiatives throughout the year including a dozen trade shows where we exhibited and spoke, a monthly email newsletter,...
Most music industry executives live in the past. Music executives obsess with how to get people to pay for music in a world of free. They obsess over radio airplay when true fans no longer learn about new music on...
As a new Pope is chosen in the Vatican over the next weeks, one Cardinal who has been embroiled in the sex scandal that has rocked the Catholic Church has taken to social media to try to clear his name....
Do you believe these claims? Lose twenty pounds in a week, no exercise or diet required! My husband is the former oil minister and I want to give you $20 million! Of course not! Scam artists prey on the one...
I'm always interested in fun newsjacking examples and here's one sent to us by Mazz PR. Over the past week, the discovery by DNA testing of horsemeat in products sold as beef has been big news in Europe. The story...
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling. Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into...
You could hardly ask for a more dramatic example of how near zero-cost videos can expand reach and drive business. And it all started because Mary McNeight identified a problem that no one online was helping people solve. When Mary...
As organizations need special skills and expertise from time to time, many hire a consultant on a contract basis, realizing it is more cost effective than hiring full-time staff. Meanwhile, many people with specialized expertise choose to go independent, leaving...
At the Super Bowl last night, the power at the New Orleans Superdome went out for 35 minutes. It took just seconds for people to start talking about #BlackoutBowl and less than five minutes for brands to start Newsjacking the...
Vine is the newest and hottest social media application available for the iPhone. It was launched late last week to deliver 6-second videos. I tell people it's sort of like Twitter for video. And since it was released by Twitter,...
My friend Mark Copeman points us to the CV (resume) of Philippe Dubost. He created it in the style of an Amazon page! This is awesome personal branding. Here's a link to the CV. I noticed he's updating it in...
Several very positive marketing and product related experiences with American Airlines suggest to me that the company is making great progress since the parent company - AMR Corporation - filed for Chapter 11 bankruptcy protection on November 29, 2011. Telling...
This week I delivered a full-day Digital Marketing Masterclass for 250 people in Cairo organized by my friends at Digital Marketing Arts. I was particularly excited to visit Egypt to speak with people about the role of Facebook and Twitter...
My friend Jim Stewart who is CEO of a Melbourne digital marketing firm, points us to an example of inappropriate newsjacking. Recently, Australia has been hit with devastating bushfires. The damage has been especially great in Tasmania. People's property has...
Okay, so Instagram and other photo sharing services are a fun way to share photos with your social network. But how could you use the applications to market your product or service? When Doug Eymer, a Boston-based creative director, was...
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