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Event Calendar

9/12/2014
Practitioner's Workshop - Top-Down Product Management for B2B

9/18/2014
I Want to be a Product Manager! - BPMA Career Night

10/16/2014
Want to Have the Best Product Team? Learn the Factors That Differentiate the Best From the Rest!

11/14/2014
Practitioner's Workshop - Collaboration Works! Facilitation Skills for Product Managers

Product Marketing Best Practices: Web Ink Now

The Health Club That Tells Its Story by Exercising an AttitudeOpen in a New Window

I’ve been a member of health clubs in four cities where I’ve lived: New York, Tokyo, Hong Kong, and now in the Boston suburbs. In each location, my decision to join a club was spontaneous. I’d think, “Oh, shoot. It’s...

 

Sales Benchmark Index lists its competitors on its new siteOpen in a New Window

Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site. Besides going with an interesting black and white design, they also created a page that lists their competitors, including McKinsey,...

 

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the futureOpen in a New Window

Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history. One thousand years from now, only two...

 

The #Social CEO Drives Business for their CompanyOpen in a New Window

When I speak with CEOs about generating attention for their business through real-time marketing and sales, most ask me how to staff for success in their companies. Very few CEOs ask the right question – how do they become a...

 

New Rules of Marketing and PR latest edition now out in audioOpen in a New Window

One of the challenges with a book that updates every two years is keeping each of the formats current. The New Rules of Marketing & PR, first published in 2007, is an international bestseller now in its 4th print edition...

 

Agile Sales Require a Real-Time Mind-SetOpen in a New Window

The real-time mind-set recognizes the importance of speed. It is an attitude to business — and to life — that emphasizes moving quickly when the time is right. For decades the typical Wall Street bond trader has worked in a...

 

Re: Sleazy PR spam tacticOpen in a New Window

For years, spam artists have used “RE” in their subject lines to try to trick people into opening the email because they think it is a reply to an email they sent. Many phishing attempts use this tactic. Here are...

 

Gathering of the Vibes music festival drives success with family buyer personaOpen in a New Window

Last month my daughter Allison invited me to join her to see Edward Sharpe & the Magnetic Zeros at the Boston Calling music festival. It was an epic invitation because Allison, who is soon entering her final year of university,...

 

Hashflags, Twitter, Facebook, and the global World Cup audienceOpen in a New Window

The FIFA World Cup is thought to be the most widely viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience of all matches of the 2006 FIFA World Cup was estimated to be...

 

Communicate with customers in an agile and human wayOpen in a New Window

When customer service communications and online content seem created by some nameless, faceless corporate entity, it doesn’t entice us, and often it alienates. And as a result we’re just not interested in doing business with that company. People want to...

 

"The Art of Asking" the new book by Amanda PalmerOpen in a New Window

I just finished reading an exclusive excerpt of Amanda Palmer’s new book The Art of Asking, which is scheduled for release in November 2014. My daughter Allison scored signed copies for both of us at Book Expo America. (Trivia alert:...

 

How Beko develops products global consumers are eager to buyOpen in a New Window

Recently I delivered a talk at the Arcelik Global Brand Summit in Istanbul. Arcelik, based in Turkey, is one of the largest white goods (refrigerator, washer / dryer, dishwasher) manufacturers in the world. The company sells white goods and other...

 

Injecting humor into your product descriptionsOpen in a New Window

I just purchased an IN1 multi-tool utility case for my iPhone. It’s a cool product that stores pens, screwdrivers, scissors and other small accessories into an iPhone case. Kind of like a Swiss Army Knife for your smartphone. I wasn’t...

 

John Green thumps Tom CruiseOpen in a New Window

Tom Cruise was everywhere on television last week promoting his new mega-budget sci-fi spectacular Edge of Tomorrow which released this weekend. Cruise deployed the tried and true method where the film’s star goes on the entertainment television shows and late...

 

The CIA Joins TwitterOpen in a New Window

Ha! Now you will KNOW when they follow you. Well, on Twitter at least. The @CIA joined Twitter yesterday. Yes, that CIA. They’re also on Facebook. (I never thought I would write these words.) In less than 24 hours, @CIA...

 

Video of my BMA keynote Marketing the MoonOpen in a New Window

Last week, I delivered the closing keynote at the Business Marketing Association 2014 annual conference, the largest business-to-business marketing conference in the world. The talk was called Shooting for the Moon: What B2B Marketers Can Learn From the Marketing of...

 

Sales and Marketing Working TogetherOpen in a New Window

Web content drives both sales and marketing success. But it is essential that we take just a little time to look at how the two functions differ. By making certain we understand the difference, we can close the gap between...

 

Catching up and touching baseOpen in a New Window

When I see an email with the subject line “catching up” or “touching base” I immediately categorize the email as somebody selfishly wanting something from me. We haven’t spoken in a decade. You didn’t bother to make contact till now....

 

Great content creation ideas come from seeing patternsOpen in a New Window

As I write this I am in Istanbul, Turkey preparing for a speaking engagement later today. As I always do when I’m on the road, I’m looking for patterns that I might be able to use to create a blog...

 

Social selling means making a lifestyle changeOpen in a New Window

Making social networking part of your selling strategy requires making a change in your life. But it’s scary to make a lifestyle change. I know that. I did it two years ago myself. It means a different routine. It means...

 

Signed limited edition copies of Marketing the MoonOpen in a New Window

Just in time for Fathers Day (or a very early start on Mothers Day 2015), I’m offering a special limited-quantity boxed special edition of Marketing the Moon signed by Gene Cernan, the last man to walk on the moon who...

 

Not so new: Apps and infographics from 45 years agoOpen in a New Window

When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing! Instead of getting all hot and bothered about the newness of this...

 

Successful salespeople educate and informOpen in a New Window

Our ongoing communications revolution has profoundly affected how salespeople achieve success. Buyers are now in charge! Referencing blogs, Twitter, LinkedIn, YouTube, Facebook and other Web-based tools, buyers often bypass the traditional selling model altogether – learning for themselves about your...

 

Social super voice at Cisco Partner VelocityOpen in a New Window

This afternoon, I delivered a keynote at the Cisco Partner Velocity event which I titled Amplify Your Brand Voice - Turn Up the Volume to "11". I shared ideas for how Cisco’s partners can develop a “super voice” and reach...

 

Authors of Return on a Share Report do not really value sharingOpen in a New Window

A new research report from ShareThis, the Paley Center for Media, and Beresford Research calculates dollar value and influence of sharing on purchase decisions. Interestingly, it shows something many of us have been saying for years: Online sharing is nearly...

 

Business mashupsOpen in a New Window

My local bike shop is not just a bike shop. Rather, Ride Studio Cafe is a combination of two businesses: a high-end bike shop and an urbane cafe. My college bookstore isn’t really a bookstore. The Kenyon College Bookstore -...

 

Creepy? eBay deploys real time and personal advertising on FacebookOpen in a New Window

This weekend I was poking around the True Religion brand jeans web site. True Religion jeans fit me really well, so I have a few pair. They are expensive, so I tend to wait for a sale to pull the...

 

Personal branding and your new Twitter profileOpen in a New Window

Twitter began offering a new way to showcase your personal brand. They are rolling it out selectively so if you haven’t been able to implement the new format, I’m told it should be available to you very soon. It seems...

 

Back online after TypePad DDoS attack… hopefullyOpen in a New Window

This blog, along with others hosted by TypePad, has been down for an extended period of time due to criminals executing a prolonged DDoS (distributed denial-of-service) attack. A non-techie definition of a DDoS attack is when a huge flood of...

 

Late to bed early to rise, work like hell and advertiseOpen in a New Window

My book Marketing the Moon, which I wrote with Rich Jurek and with a forward from Gene Cernan, the last man on the moon, has now been out for about a month. The book has gotten off to a terrific...

 

Flash Boys and the power of storyOpen in a New Window

I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released...

 

Personal brand or corporate brandOpen in a New Window

Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog. I made two decisions at the time I wish I hadn’t. I branded myself as...

 

Airlines save a penny a passenger by squeezing out limesOpen in a New Window

On Wednesday I fly on American Airlines from Boston to San Francisco. I’m going to order my usual: club soda, no ice, with a lime wedge. It's my thing. A little pleasure while in the air. I hope I get...

 

More top ten tips for incredibly successful public speakingOpen in a New Window

Back in 2009, I wrote what became one of my most popular blog posts. In Top ten tips for incredibly successful public speaking, I riffed about making the most of your opportunity to deliver a talk. Here are the top...

 

This Is a Generic Brand VideoOpen in a New Window

Rick Friesen sent me awesomeness This Is a Generic Brand Video. Considering it has 602,000 views in just a week, perhaps you’ve seen it. But it was new to me. Humor is truth The reason I think this is hysterical...

 

Making healthcare personalOpen in a New Window

Recently, I wrote a post about Dr. Kate Burke, an emergency physician who uses video in her practice, shooting clips for patients at the end of an emergency room visit explaining the treatment and what to do upon getting home....

 

Being a freak and making artOpen in a New Window

In 2002 I left a nice, safe corporate career to find my art, to discover my true self, and to live life as a freak. It was scary. I didn't know where the journey would lead. I had no clue...

 

It’s not about how you sell. It’s about how I buy.Open in a New Window

Today buyers are in charge. The idea of mystery in the sales process is over. We research someone online before agreeing to a first date—is he a creep? We fire up LinkedIn an hour before an initial business meeting—does she...

 

Healthier patients through video customer service in healthcareOpen in a New Window

Several weeks ago, I wrote a blog post titled Terrible healthcare customer service. It was a rant based on my experience as a patient and as a family member of patients where I argued that the healthcare industry has the...

 

California trial lawyer comments on legal aspects of news to grow influenceOpen in a New Window

Mitch Jackson is a senior partner in the California law firm Jackson & Wilson with the fantastic pointer URL MyLawyerRocks.com. Jackson & Wilson are an established firm, with local lawyers, judges, and past clients frequently referring cases to them. Even...